Adani Electricity has launched “City Currents,” a digital quarterly customer newsletter for its 31.5 lakh consumers.
In a release, Adani Electricity said that initiative follows a series of successful programs focused on direct customer engagement, such as the customer outreach program “Sampark”, Video Calling Center to facilitate face-to-face interactions from home and the “Elektra” Chatbot.
This newsletter aims to deliver valuable content directly to customer’s inbox, keeping them informed about initiatives by Adani Electricity, market trends in the electricity sector, energy related fun facts and trivia, quarterly insights into electricity consumption, power-saving tips.
City Currents aims to:
- Connect with the customers personally: By providing valuable content and updates
- Inform and Educate: The newsletter will help customers stay informed about industry news, educational content, and helpful tips related to services
- Save customer’s time: The newsletter will help to get relevant information conveniently delivered to the customer’s inbox
- Build a community: Exclusive content and forums
The launch event had senior management of Adani Electricity Kandarp Patel, MD & CEO, Ashish Pande, CMO, Suraj Phalak, Head T&D and select esteemed customers.
Speaking on the launch, Adani Electricity MD, Kandarp Patel said, “Get ready to be powered up! We’re thrilled to launch our new quarterly customer newsletter, City Currents. This newsletter is the customer’s one-stop shop for valuable content and helpful tips related to Adani Electricity’s products and services. We’ll also keep customers informed with business insights, time-saving solutions, and updates on exciting new initiatives from both Adani Electricity and the industry.”
Also read: Adani Electricity Showcases Green Energy Potential At Its Mumbai Office
Featured photograph shows Kandarp Patel, MD & CEO, Adani Electricity (fourth from left) along with select customers of Adani Electricity at the launch function of “City Currents”
