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Amara Raja Batteries gets new corporate identity

ARBL Amara Raja Batteries | T&D India

 

Amara Raja Batteries Ltd has announced an official change in company name to “Amara Raja Energy & Mobility Ltd.”

This strategic change underscores the company’s commitment to its new role as a comprehensive solutions provider in the energy and mobility sector, a company media release said.

The company had embarked on a transformation journey around two years ago when it announced to direct its focus beyond batteries and address the larger energy and mobility space.

 

Diverse solutions

Amara Raja Energy & Mobility Ltd (ARE&M) today presents a diverse portfolio of solutions and products, including automotive batteries, industrial batteries, battery energy storage solutions, lithium-ion cell manufacturing, wide range of EV chargers, Li-ion battery pack assembly, renewable energy storage solutions, battery management systems, and lubricants.

 

Core pillars

The new approach will rest upon two core pillars: Value maximisation of existing lead-acid battery business channel with allied products, and fostering the growth of the new energy business.  ARE&M will actively seek synergies and explore exciting opportunities between these two pillars.

A subsidiary, Amara Raja Advanced Cell Technologies Pvt Ltd (ARACT) was established in November 2022 to house the Li-ion initiatives, as part of which the company is setting up a 16Gwh Gigafactory for manufacturing cells and battery packs, and a state-of-the-art collaborative R&D facility called “E Positive Energy Labs”.

 

Greener future

Jayadev Galla, Chairman & Managing Director, expressed his confidence in this new chapter, stating, “Over the past three years, we have made significant investments in our in-house R&D capabilities and have strategically partnered with companies at the forefront of new energy technologies. We firmly believe that our proven capabilities will enable us to lead the world into a cleaner, greener and better future.”

Also read: Amara Raja Batteries Announces New Subsidiary For Li-Ion Batteries

 

Featured photograph showing a manufacturing facility of ARE&M is for representation only.

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