Bajaj Lighting, with over 80 years of generational expertise in lighting solutions, proudly announces its revamped positioning under the tagline “Built to Shine.” This strategic shift is expected to drive positive impacts on business growth and reinforce Bajaj’s market dominance in the lighting segment.
The Indian lighting industry is currently valued at approximately Rs.15,000 crore and is anticipated to grow at an annual rate of 5 per cent over the next 3-5 years. In this dynamic landscape, Bajaj Lighting aims to leverage emerging trends and consumer preferences to enhance its offerings and connect meaningfully with its audience.
Key industry trends observed:
- Evolving Consumer Preferences: Lighting has transformed from a functional necessity into an integral aspect of home décor. Modern consumers are increasingly “home proud,” seeking products that reflect their individuality and enhance their living spaces. This shift has led to a heightened demand for ceiling lights and decorative lighting solutions, while value-added products such as motion-sensor and inverter lighting have become essential.
- Increased Government Infrastructure thrust: The government’s focus on infrastructure development presents an opportunity to offer value-added and smart products that cater to these emerging requirements.
- Focus on Sustainability: The emphasis on design and technology aligns with broader market trends, as consumers prioritise sustainability and energy efficiency in their purchasing decisions.
Bajaj Lighting is at the forefront of this rapidly expanding sector, offering innovative, consumer-centric products that cater to modern needs. The solutions combine energy efficiency, smart technology, and design-focused aesthetics, ensuring they fit seamlessly into consumers’ lives.
Committed to innovation
Rajesh Naik, COO – Lighting Solutions, Bajaj Electricals Ltd, said, “Our new tagline, ‘Built to Shine,’ embodies our commitment to innovation and excellence in lighting. With a remarkable product offering, we are not just illuminating spaces, we are enhancing lives through our cutting-edge research and development initiatives. This focus on R&D allows us to introduce products that meet evolving consumer needs while solidifying our market position as a trusted brand in the industry. We are excited to continue this journey, bringing meaningful innovations that resonate with our customers.”
Forward-thinking approach
Bajaj’s commitment to meaningful innovation is evident in products like Insect Shield, Eye Care Technology, and Smart Lighting solutions. These offerings add both functional and aesthetic value to consumers’ homes. Our LED lighting products not only reduce energy consumption but also support eco-friendly initiatives, making them a popular choice among environmentally conscious consumers. Many of these products come with BEE Star ratings, further solidifying Bajaj’s role in driving sustainable innovation within the lighting industry. As part of its strategy to engage consumers and expand its market reach, Bajaj continues to enhance its distribution networks across India and beyond. The company’s recent marketing campaigns reflect a forward-thinking approach, positioning Bajaj as a premium brand that consistently evolves with consumer needs and industry trends. Bajaj Lighting is excited to embark on this journey, illuminating lives and spaces with innovative solutions that truly shine.
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