Apex industry body IEEMA’s flagship event ELECRAMA is undoubtedly the biggest global trade show in the electrical industry. Ahead of the 16th edition of this mega event that is scheduled for February next year, we have Vikram Gandotra, Vice President, IEEMA and Chairman, ELECRAMA 2025 elaborating on how this edition will be bigger, better and bolder than all its previous ones. Gandotra also elaborates on how ELECRAMA, over the years, has been successful in not just promoting innovation but also fostering collective progress in the electrical ecosystem.
Every edition of ELECRAMA is seen to have a new special feature. How is the upcoming ELECRAMA 2025 going to be distinct from its preceding editions?
ELECRAMA is the world’s largest electrical show. This 16th edition will redefine innovation, collaboration, and global engagement in the electrical industry. ELECRAMA 2025 is expected to host over 1,100+ exhibitors from India and overseas, 10+ country pavilions, and a footfall of over 4 lakh business visitors.
It will be a global exposition, hosting over 15,000 B2B meetings to drive progress. With 650+ hosted buyers from 80 countries like Africa, ASEAN, Australia, Europe, Russia and many more, it will be a center for international dialogue and innovation.
ELECRAMA 2025 will be bigger, better, and bolder than the previous editions. With the theme of “Reimagining Energy for Sustainable Future”, it promises to inspire the electrical industry towards a brighter future.
What is your estimate of the size of the event in terms of number of exhibitors, footfall, etc?
ELECRAMA 2025 is scheduled to be held from 22 -26 February 2025 at India Expo Mart Ltd., Greater NOIDA, Delhi NCR. Each edition of ELECRAMA comes with a new promise. This edition will redefine industry standards with its massive scale and scope. With over 1,100 exhibitors, it will showcase cutting-edge technology across the electricity value chain.
Tell us more about international participation, with respect to the number of participating and visiting countries. Are there going to be dedicated country pavilions?
The show will provide a unique opportunity for stakeholders to engage with counterparts from different nations, fostering cross-cultural understanding and facilitating partnerships on a global scale. There will be 10+ dedicated country pavilions.
The power grid is getting increasingly digitized. Will ELECRAMA 2025 be addressing various aspects of the digital grid by way of potential exhibitors, technical seminars, etc?
Additionally, knowledge sharing, and closed-door thought leadership session will also delve into the details of digital grid technologies, offering insights into emerging trends. By acting as a platform for knowledge sharing, collaboration, and networking, ELECRAMA 2025 will play a crucial role in driving the digital transformation of the power grid. It aims to empower stakeholders to fully utilize digital technologies for a sustainable energy future.
What about other emerging areas like battery energy storage systems, green hydrogen, etc?
The event will feature exhibitors in dedicated categories, many of these categories consisting of new growth areas and are being introduced for the first time. Additionally, ELECRAMA 2025 will emphasize the integration of these technologies into the broader electrical ecosystem, highlighting their role in enhancing grid stability, facilitating renewable energy integration, and advancing decarbonization efforts. By showcasing these emerging areas, ELECRAMA 2025 reaffirms its commitment to driving innovation and facilitating the transition towards a more sustainable energy landscape.
Tell us more on how ELECRAMA 2025 plans to promote the talent of engineering students? For instance, is there going to be a students’ pavilion, as seen in some previous editions?
Embracing an inclusive approach, the event offers a multitude of opportunities for students to immerse themselves in the dynamic landscape of the electrical sector. Through active participation, students gain valuable insights into cutting-edge technologies and the trajectory of future innovations. ELECRAMA’s tries to nurture young minds and ensures that students have access to platforms where they can explore, learn, and contribute to the advancement of the industry.
ELECRAMA 2025 will be the third consecutive edition at the India Expo Mart in Greater Noida. What are the advantages that this venue offers to ELECRAMA?
The India Expo Mart’s modern facilities and infrastructure create a favorable environment for hosting a large-scale event like ELECRAMA, ensuring smooth logistics, comfort, and convenience for exhibitors and visitors.
Tell us more on how ELECRAMA 2025 is being promoted to the international audience, both in terms of potential exhibitors and visitors.
India is the emerging as the land of opportunities; the electrical and electronic manufacturing sector is no exception. The GDP of the country is registering a growth of 7 per cent and the sector is erupted to register a CAGR of 12 per cent over the next 7 years. India is also being positioned as a strong partner and supplier destination for the world.
In that context, there are opportunities for international buyers and sellers, we are therefore promoting ELECRAMA to an international audience through a comprehensive approach designed to attract potential exhibitors and visitors worldwide. ELECRAMA also provides them a platform to engage with relevant stakeholders for business growth.
Please discuss how a mega event like ELECRAMA is helping creating a fruitful bilateral relationship between India and the rest of the world, and that too in a critical area like power grids.
In addition, ELECRAMA offers a favorable setting for business networking and matchmaking, which helps Indian and foreign organizations build strategic alliances, joint ventures, and investment opportunities. Another reason is meeting the urgent demand for robust and sustainable energy infrastructure. ELECRAMA supports the economic development of India and its international partners by promoting trade and investment in vital sectors like power grids. We have signed MoUs with international partners.
Needless to say, ELECRAMA has been a hugely successful enterprise over the decades of its existence. What in your view is quintessentially driving this success?
Secondly, ELECRAMA’s focus on collaboration and knowledge sharing has played a vital role. By providing a platform for industry stakeholders to gather, exchange insights, and form partnerships, ELECRAMA fosters collective progress in the electrical ecosystem, promoting innovation and addressing common challenges. Thirdly, ELECRAMA’s international perspective and global presence have significantly contributed to its success.
Lastly, ELECRAMA’s effective leadership and organizational excellence have been essential. ELECRAMA maintains high standards of quality, professionalism, and customer service, ensuring the continued satisfaction and involvement of its stakeholders.
All event-related photographs relate to ELECRAMA 2023 (15th edition, March 2023) and have been sourced from T&D India files.
