Finolex Cables, in an investor presentation, observed that there has been an improvement in the electrical segment, following gradual resumption of economic activities.
Finolex Cables observed that widespread investment in infrastructure, strong emphasis on universal electrification, urbanization and housing sector growth will push the growth in electrical cables in the coming days. The government’s push towards renewable energy will also push the demand for electrical cables, Finolex said.
Regarding the communication cables segment, Finolex said that both COVID-related disruptions as well as structural issues in the industry continue to adversely impact this segment. All the same, the company’s revenue in this segment improved 160.2 per cent quarter-on-quarter in Q2 of FY21.
In the relatively new segment of fans, water heaters, lamps, switches and switchgear, efforts at improving distribution have started paying off reflecting in higher volumes, Finolex Cables said. In Q2 of FY21, revenue from this segment showed a 45-plus per cent growth, both year-on-year and quarter-on-quarter.
Improving distribution
“We are working on reaching this untapped market by increasing our penetration in tier-2 and tier-3 towns. Our sales teams are working on signing up an additional 100,000 retailers over the next 5 months, to bring our retailer count to 150,000 by March 2021. We have also launched an affordable wire range to meet the needs of this audience. Simultaneously, we are running educational programs targeted at the influencer community of electrical contractors and electricians that explains the long-term benefits in installing branded quality wires.”