Saft is launching the “Saft Urja” brand as the new name for its products manufactured and sold from its subsidiary in India.
Saft India is also gearing up to introduce new products for maintenance-free industrial applications and off-grid solar applications, showing its commitment to sustainability through innovative approaches and reliable renewable energy, a company release said.
“Saft Urja” replaces the former “Amco Saft” brand.
Franck Cecchi, Executive Vice President for Saft’s Industrial Standby business, says: “India is strategically important and exciting for Saft. We have a strong presence here and we’ve built up a solid brand awareness over the past 14 years now. India benefits from a high potential fast-growing battery market, with an estimated annual growth of 9 per cent in the coming five years.”
To leverage on the “Make in India” program driven by the Indian Government, Saft India is extending the production capacity by 20 per cent at its factory in Bengaluru, Karnataka. The site follows the quality standards and procedures established across all Saft’s plants throughout the globe. Those standards provide high reliability and efficient operation for the Indian market.
Saft India is extending the production capacity by 20 per cent at its factory in Bengaluru, Karnataka.
Arindam Majumdar, Chief Executive Officer, Saft India added, “We are confident about the future. Urja means energy in Sanskrit, so by branding our products under the name of Saft Urja, we are reflecting the spirit of the country and showing Saft’s positive energy.”
Saft India is a trusted manufacturer of nickel technology battery systems for industrial power backup, utilities, oil and gas, railways and metro operators in India. Many of those batteries operate in difficult and demanding conditions like subzero-temperature areas in the Himalayas (Leh Ladakh, Jammu & Kashmir), and in hot climates of the Thar and Kutch deserts, as well as hot and humid conditions of the western and eastern coasts.
Saft, it may be mentioned, is a wholly-owned subsidiary of Total, an international oil and gas company with a big presence in renewables and electricity.
Featured photograph shows Saft’s Bengaluru facility
