On its 21st Raising Day, Tata Power Delhi Distribution Ltd (Tata Power-DDL) is graduating to a new brand philosophy: “Towards a Greener Tomorrow”.
It is a promise of unwavering commitment of the company to its employees, customers, business partners and all other stakeholders, a release by the power utility said.
With the new identity, the brand focuses on sustainability, green power, and increasing percentage share of green energy in the energy mix.
‘With you Non-Stop’ was not just a phrase or a service we delivered, it was, and is, our way of life at Tata Power-Delhi Distribution Ltd. It was not just limited to ensuring power supply to households, but a hope for building a better future, focused at empowering lives of stakeholders and the society at large by ensuring round-the-clock services, while striving to achieve excellence.
“Towards a Greener Tomorrow” is a new age promise to the customer of today. It focuses on three pillars — environment, community awareness, and culture building.
“Our transition from “Power to the People” to “With you Non-Stop” to now “Towards a Greener Tomorrow’ now is a promise of a new beginning. This 21stRaising Day, we usher into a new era of change that is second to none. Electricity customers have become more informed and connected over the years. With the advent of new age mediums (digital), the power lies in the hands of the customer. Today, customers can not only consume energy but also generate their own energy. Our new brand promise is a renewed commitment to provide not only reliable and affordable power supply to all our customers but also increase access to green energy, along with convenience and control through value added services, said Ganesh Srinivasan, CEO, Tata Power Delhi Distribution Ltd.
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This fresh bold look and feel reflects the dynamic potential of the brand to transition into a green utility and brand’s promise of commitment towards a better tomorrow, the release added.
